Product Marketing Manager

Defines positioning for major IBBE programs and releases. Plans launch timelines and rollout strategies.

Strategic Positioning Translating technical specs into a story that sticks is vital. You must identify why a specific product release matters more than the rivals. Focus on the unique value that solves a pain point. Market Intelligence Gathering data on what customers want and what competitors do. Knowing the market forces makes your launch plan sturdy. Use this to find gaps others miss. Project Orchestration Managing launch timelines requires intense focus. You act as the glue between engineering and sales teams. Every moving part must align for the release date.